Ore-Cal Corporation – Harvest of the Sea completes major rebrand adding new retail and food service brands that showcase the company’s innovation
New corporate brand SK Food Brands includes Social Kitchens and Social Kitchens Professional with Harvest of the Sea product lines
Los Angeles, 2/5/2024 — Company CEO Mark Shinbane announced this week that Ore-Cal Corporation completed a significant milestone in undergoing a transformative rebranding, ushering in a new era as SK Food Brands. This strategic move reflects the company’s commitment to innovation, growth, and an unwavering dedication to providing high-quality food products to its diverse customer base.
The rebranding not only introduces a fresh corporate identity but marks a restructuring of the Harvest of the Sea brand, now positioned as a sub-brand within the SK Food Brands portfolio and will retain its legacy as a leading provider of shrimp, calamari and other seafood products. This transition allows for a more streamlined and cohesive approach to brand management, ensuring a unified presence in the marketplace.
In addition to the restructuring, SK Food Brands is excited to unveil new brands that further diversify its product offerings:
Social Kitchens: This brand is designed to cater to the evolving tastes and preferences of the modern retail consumer. Social Kitchens offers a range of innovative and delicious food products, blending culinary expertise with contemporary flavors. From convenient snacks to gourmet meals, Social Kitchens is set to become a go-to choice for those seeking exceptional taste and convenience.
Social Kitchens Professional: Targeting the foodservice industry, Social Kitchens Professional takes the brand’s commitment to quality and innovation to the next level. This line is specifically crafted to meet the demands of chefs, restaurateurs, and culinary professionals. With a focus on premium ingredients and culinary excellence, Social Kitchens Professional is poised to elevate the standards of the foodservice sector.
“These past three years have been particularly challenging for so many aspects of the food industry”, notes Shinbane, “but two solid outcomes for us are consumers’ growing embrace of frozen food consumption and the incredible results we’ve realized from doubling down on our product innovation.”
Studies show that the significant growth of frozen seafood can be largely attributed to its convenience, ease of preparation, reduction of food waste and better production techniques. However, the motivating factor behind SK Food Brands’ focus on product innovation is the firm’s long-standing conviction that the quality of frozen food has always had significant room for improvement.
“We have been among the first to note that too much frozen food on the market does not live up to the visual appeal and written claims on the packaging”, notes Director of Product Development, Ken Fryer. “Promises of crispy, crunchy and amazing taste accompanied by mouth-watering imagery too often deliver bland proteins that wilt with the addition of sauces”.
Mark Shinbane says that it’s taken years of focused trial and error, but the company has discovered new, ground-breaking techniques to offer more substantive products and preserve texture, flavor, and overall quality. The company is confident that what they are delivering will change the face of the industry by enhancing the frozen food experience for both consumers and food service operators.
More information on all three can be seen on the company’s websites:
SK Food Brands – skfoodbrands.com
Social Kitchens – socialkitchens.com
Social Kitchens Professional – socialkitchenspro.com
Harvest of the Sea – harvestsea.com